Banning Manufacture and Sale of Liquor in India

image1Social drinking became an acceptable norm of life for an entire generation of Indians as soon as the first flush of the fulfillment of a lofty ambition and national pride, which had come to the fore with the nation’s independence, started subsiding. With the disappearance of the respected leaders of the Independence Movement, who had willingly sacrificed their youth, personal liberty and family life for the sake of the country’s freedom from the colonial yoke, there was a void of men and women of great trust and moral stature for the youth of the day to emulate. English became the official language and lingua franca that united different parts of the country. The country’s education system that was a takeoff on the British legacy contributed in no small measure to the imbibing of the values of the West by the Indian youth. They got lured by the down-to-earth pragmatism of the Western lifestyle as opposed to the philosophical and cultural moorings of the Indian concept and perception of life.

English newspapers, magazines, novels and movies, and subsequently satellite television, which had generous dollops of Western inputs, captured the imagination of the Indian youth in a big way and stoked the fire of curiosity in them about life in the Western world. With a shift in focus of development from agricultural to industrial economy, to smoke and swig became the hallmark of one who had arrived in the changing cultural milieu of a nation in transition in its march to a brave new world. Romantic film heroes or macho villains were seldom seen on the screen or the cover of a glossy film magazine without a cigarette precariously dangling from their lips, a liquor-induced dreamy look in their eyes or a drink ready at their elbow.

Diehard fans of dashing film stars, wanting to be cast in the same mould as their heroes, or anti-heroes took to smoking and drinking as a fashion or style statement.  Pictures of spiritual and nationalist heroes like Swami Vivekananda, Rabindranath Tagore and Mahatma Gandhi adorning the walls of the rooms of youngsters gave way to those of film heroes or sexy vamps who were depicted on screen as hearty tipplers. With the preceding generation of Indians having already won for them a hard-earned independence by foregoing personal comforts and liberty, the youth of the day deemed it fit to bounce into the scene and allow themselves to a relaxed lifestyle of which social drinking was a cornerstone. Whether their spirits were soaring on joyous occasions or plummeting on gloomy ones, drinks provided a solid support and companionship.

Globalization and Alcohol Industry

By the time globalization dawned and Indian economy opened up in a big way, the liquor industry in the country had come of age. Indian-made Foreign Liquor (IMFL) started doing brisk business, elbowing out the cheaper brands of ‘desi’ drinks like ‘feni,’ ‘toddy,’ ‘arrack,’ etc. Growing disposable incomes, rapid urbanization of rural populations, greater acceptance of social drinking, lowering of age-limit for the youngsters to drink as well as commitments to the World Trade Organization to reduce quantitative restrictions on alcohol imports, had the cumulative effect of multinational liquor companies identifying India as an attractive market for their wares and entering the fray by starting their own production plants in the country. The local alcohol industry, on its part, was quick to seize upon this emerging market and introduced new products such as flavored and mild alcoholic products, aimed at attracting young women and men among the non-drinking sections of the society.

image7Opportunities and Excuses Galore

Pubs started dotting the cultural horizon to cater to upmarket customers, yuppies and celebrities who needed exclusive and secluded waterholes, away from home, to thrash out a sticky point, clinch a business deal, settle a personal score or merely do some networking, with their contacts, all over a glass of the amber liquid or frothy beer. You don’t do these things over a box of laddoos or glass of sherbet to the accompaniment of a ‘Badai Ho!’, do you? It does not measure up, by any stretch of the imagination, to the ambience created by the proposing of a toast followed by the clinking of glasses and a throaty unison of “Cheers!” The longer the time spent in a pub and the more the liquor passed around, the more garrulous the actors became and stronger and deeper their bonds of friendship or association!

To complete the predictable cycle of human behaviour, when a clean, good guy was betrayed by an unscrupulous business partner or a scheming friend or rejected by his lady love, his first port of call was a pub for drowning his sorrow in a glass of liquor, with an invisible and inaudible guitar gently weeping in the background. With the availability of a stage for a wide array of occasions ranging from love to business to hatching conspiracies to clinching deals, people found no dearth of opportunities to hang out at their favourite pubs. The more affluent and well-connected people had their exclusive clubs where liquor opened and closed doors of fabulous opportunities. It even became fashionable for a young man to be seen sporting a brooding and sombre look and ever so gently disheveled at the workplace in the mornings and exude a nonchalant demeanor despite the telltale signs of a hangover of the previous day’s party scene.

Where men are pushing the envelope, could women be far behind? Indian women do not lag behind their male compatriots either in education or career or other fields any longer. Besides, the shackles of matrimony have been loosening up. The joint family system where there was a careful monitoring of a young lady’s movements and whereabouts has long gone by into the dustbins of history, never to come back. Working women stay away from home with friends or colleagues. The concept of live-in relationship has caught up and is very much in vogue; and for all intents and purposes, the practice is here to stay. An evening with friends, male or female, at the pub is no different for a self-perceived emancipated working woman from quality time spent at the coffee house. What is more, why should the boys have all the fun?

The new found joy of earning one’s own income, albeit by dint of hard work,  independence from the watchful eye of elderly relatives and the absence of family encumbrances make a deadly cocktail for the hard-to-resist temptation of asserting one’s personality, both for young men and women who find nothing wrong in aping the West. Booze emboldens them, more often than not, from going the whole hog although they might not be inclined to do so initially. The descent down the slope is, however, often slippery. What starts off as fun ends up as pain, often unstoppable. And one finds, to one’s horror, that there is now no going back home.

Boozing at weddings, openly or discretely, has always been considered part of the scene in many an Indian state just as firing into the air by macho men in a boisterous mood. Nor is drinking frowned upon anymore on festive occasions like Diwali or Holi. The ushering in of the New Year is incomplete if you are not part of a gala party where the chimes of the clock at the midnight are drowned by the uncorking sound of champagne bottles! Liquor carries you on its crest from the year that is no more to the year that is just born. Not to belabour a point, suffice it to say that drinking has been accepted as a behavioural norm or part of Indian lifestyle, although there is still many a household in the country, especially in the middle class, where drinking is considered a social evil and alcohol a taboo.

Reason for Farewell to Prohibition

The people are, however, desperately holding on to their modicum of the principle of abstention from alcohol despite having lost hope that the society would ever be rid altogether of the evil phenomenon of drinking. The reason for this feeling of despondency is that except Gujarat, Nagaland and parts of Manipur and the Union Territory (UT) of Lakshadweep, the rest of the country has already given up on the policy of Prohibition. The Constituent Assembly of independent India had included prohibition as one of the Directive Principles of State Policy. In practice, however, alcohol policy devolved to individual States with the aim of enabling them to formulate their own regulations and levy their own taxes. Many states get 15–20% of their revenue from taxation on alcohol, which happens to be their second largest income after general sales tax/VAT.

The revenue aims of state governments are in conflict with their health and welfare aims as they strive to boost sales by imposing annual incremental quotas on production and sales of alcohol. The reasons advanced by the states or UTs, which have allowed manufacture and sale of liquor, span an entire gamut of excuses. They include the spectre of bootlegging threatening to haunt in the absence of regulation on manufacture and sale of alcohol, hardcore drinkers becoming victims to illicit liquor, inability to strictly enforce Prohibition on account of shortage of Police personnel and drain on the state’s scarce resources and the likely ensuing of law and order problems. Furthermore, some states also highlight the absurdity of enforcing the virtue of abstention from alcohol in this age of changing times and outlook of people in matters of food and drinks. However, the most important and valid reason advanced against bidding farewell to Prohibition is the lure of revenues that the states find too difficult to resist.

A Case Study

Tamil Nadu, for instance, has found a veritable milch cow in not allowing the sale of alcohol by the private sector. Instead, the state government itself is managing the liquor business. Control over the wholesale and retail vending of IMFL is exercised by the state government-owned Tamil Nadu State Marketing Corporation (TASMAC) through a network of nearly 7,000 outlets through the length and breadth of the state. The earnings of TASMAC during 2013-14 amounted to a staggering figure of Rs 23,400 crore. The revenue is utilized by the state government for defraying the costs of its subsidies and freebies, needless to say, all to the advantage of the ruling party and publicity of its populist schemes and measures. Despite vigorous opposition from various quarters, the State government is finding it too difficult, nay, unwilling to forego the lucrative revenue by introducing Prohibition and is relentless in its current policy of allowing the sale of liquor. Similar is the case of all the other States where Prohibition is not in force.

Central Government to Act

Whatever the excuses for not having Prohibition in force or explanations for a State’s inability to implement the policy, it is evident that allowing manufacture and sale of liquor especially by the state itself, is both unethical and inadmissible. This is primarily on account of the irrefutable fact that the principal role and responsibility of the government is to ensure the welfare and collective good of the people. A government is not a mere agency to facilitate the availability of alcohol, tobacco or such addictive and harmful substances to which people easily get addicted. If a considerable number of people in a State want to commit despicable crimes like foeticide or infanticide, it would be unthinkable for a government to allow the commissioning of such crimes, let alone assist or abet the acts.

If large numbers of Indians are getting accustomed to consumption of alcohol, it is because of the easy availability of drinks and lack of awareness of the evils of alcohol. As such, the Central Government should take immediate steps to introduce a blanket ban on the manufacture and sale of alcohol throughout the country except for medical or industrial purposes. There should be a nationwide imposition of Prohibition and transgression of the relevant laws should be viewed seriously and entail stiff penalties. For this purpose, the subject matter should be brought under the legislative powers of the Central Government, which could at least partly alleviate the financial hardships faced by the State Governments owing to loss of revenue on account of closure of liquor shops, with health subsidies.

image4Some Suggested Measures   

It is incumbent on the government that has the welfare of the people as its goal, to spread the awareness of the evils of alcohol, especially among the students and youngsters of vulnerable age groups and enlighten them of the virtues of abstention. The awareness campaigns should enlist the support of artists, intellectuals, sportspersons, media, doctors, teachers, community elders, eminent persons and most importantly, individuals who had become victims of addiction to liquor and were weaned away from the addiction. Case studies of individuals harmed by addiction to alcohol should be undertaken and widely disseminated among the members of the public.

Corporate houses should take the responsibility of chipping in by joining the awareness campaigns and encourage their staff to abstain from alcohol. The Ministry of Health should organize, with the active participation of corporate houses, periodical health check-ups for the personnel of the government and private services who are in the habit of drinking with the idea of weaning them away from alcohol. A similar nationwide exercise should be carried out for the benefit of the people at large. Quality education, awareness campaigns highlighting the evils of drinking and periodical health check-ups complemented by timely medical treatment would, over a period of time, result in the fructifying of a climate of temperance for the overall good and welfare of the people.

115 thoughts on “Banning Manufacture and Sale of Liquor in India

  1. Dr. Anil kumar Sharma

    For sure to be banned allowing millions to get saved????????but is it possible in INDIA let us hope for best to happen

    Reply
  2. Adv. Avinash Thakur

    Villages or cities, middle class, upper or lower class, the position is same everywhere. Still, I recommend phased ban of alcoholic products like in Kerala. Understanding delicacy of this problem is also important.

    Reply
  3. Dr. Mahesh Prajapati

    Are revenues more important than health of general public? Women and children face so many abuses due to drinking, even road accidents occur due to this, hence alcohol should be stopped from any manufacturing or sale in any part of the country.

    Reply
  4. Parul Tanwar

    I agree with a law from the central government. All states and Uts cannot be expected to make laws on this issue when it is so pressing. PM Modi should think over this issue.

    Reply
  5. Sujata Chawla

    Gujarat, Nagaland, Manipur or Kerala, all states are struggling with smuggling of wine from porous borders with other states like in Nagaland from Assam. This is the real challenge of banning liquor.

    Reply
  6. Arjun Pathak

    Total ban as you ask is not a case with India or any other country. Even America banned alcohol in 1920s but after crime and illegal production and sales increased they had to lift the ban.

    Reply
  7. Rohit Kumar

    Is it true that Indian constitution speaks about alcohol ban in the country? And if thes then why do governments allow sale of alcohol and other items injurious to public health.

    Reply
  8. Mahesh Chander Singh

    Points that you have raised are logical but banning outright sale and manufacturing is just not feasible in India. In that way the state might invite producers of spurious liquor which is much more harmful.

    Reply
  9. Rashmi Bansal

    I am of the view that to save Indian culture and tradition, scenes of alcohol consumption in films should be banned by censor board so that children and youth are not attracted towards them.

    Reply
  10. Varun Shekhawat

    You know what, alcohol manufacturers even advertise their products on TV in name of music cds and packaged drinking water, is the government and judiciary sleeping.

    Reply
  11. Kritika Sharma

    This is all a result of the so-called westernization. Yes, Indians consumed alcohol but not to such wide extent. But since colonials came and they paved way for foreign brands, every second Indian now drinks.

    Reply
  12. Kundan Singh Bisht

    Duty of our government should be to ban not only liquor but also tobacco and cigarettes. Warning on their packets should be increased and all illegal shops and manufacturing must be closed.

    Reply
  13. Rajesh Menon

    #Banning…. is something that has to be Banned first! #BeefBan #AlcoholBan #PlasticBan…!!! Centre & State Govt should allocate more funds for education & create a deterrent policy towards Smoking, Tobacco & Alcohol use. According to me it has worked well in Maharashtra. When the world was first introduced to the dangers of AIDS… Govt didn’t ban Prostitution? Education on Safe Sex / Approach towards AIDS… worked wonders. The Government should work more towards deterrent policies rather creating confusion among people by invading their freedom of choice…. when encroached will aggravated the situation more.

    Reply
  14. Marsha maskarenj

    Hi there, yeah this post is genuinely nice and I have learned lot of things from it on the topic of blogging. thanks.

    Reply
  15. Joe Thomas

    You are to be commended for your excellent writing skills.Hope to see more of your flawless skills soon.

    Reply
  16. Pradeep singh

    Absolutely wonderful, well done everyone, what a great achievement. Here is to the future and success for everyone. Thank you all for your hard work, we know it will be ongoing and trust that you will get the appreciation and credit of putting such brilliant articles on the worldwide web. Looking forward to seeing it grow.

    Reply
  17. Abinesh Dharma

    I do accept as true with all of the ideas you have introduced for your post. They are very convincing and will certainly work.Thank you for the post.

    Reply
  18. Haneet Singh

    Hi there to every one, since I am really eager of reading this weblogs post to be updated daily. It contains fastidious stuff.

    Reply
  19. Jagadeesh katragadda

    Ahaa, its pleasant dialogue about this piece of writing at this place at this weblog, I have read all that, so at this time me also commenting here.

    Reply
  20. Salil Sethi

    This is a very good tip particularly to those fresh to the blogosphere. Short but very accurate info Appreciate your sharing this one. A must read article.

    Reply
  21. Chezhiyan Veerasamy

    This is a great article. Many times banning Alcohol may lead to illegal manufacture and sales of Liquor and that caused so many issues in the Past. Also Liquor may not be something only for enjoyment but in many situations help people overcome their Personal and Business problems when they are under too much tensions. The alternative solutions may not be very easy to follow. My point is that we may look into finding new Drinks which will help people effectively to control their emotions without affecting the health of people. Hence we may need an upgraded solution. For example there are tablets or drinks available for weight loss. I don’t know whether they are good or bad but a thoroughly tested and approved drink will serve the purpose.

    Reply
  22. Abhijeet sawant

    I should be leaving this one liner for your hard work. Great knowledge and good command over writing. Long way to go.

    Reply
  23. Vijay kapoor

    Excellent weblog right here. Also your site loads up very fast. I want my website loaded up as quickly as yours lol

    Reply
  24. Hitanshu bhalla

    Hello there. This blog post could not be written much better. Going through this article reminds me of my previous roommate. He constantly kept talking about this. I will send this information to him. Fairly certain he will have a very good read. I appreciate you for sharing.

    Reply
  25. Diksha rawat

    After looking into a handful of the blog articles on your website, I seriously like your technique of writing a blog. I added it to my bookmark site list and will be checking back in the near future.

    Reply
  26. Manish Manna

    I read this article completely about the comparison of most up-to-date and preceding technologies, it is remarkable article.

    Reply
  27. Kamlesh tyagi

    I recently had a good fortune of reading your article it is really well written with updated information. I will be returning here often now.

    Reply
  28. Akshat Sahu

    I was inspired by reading your thoughts. And I shall surely be coming back soon to see more of your work.

    Reply
  29. Kshitij GOYAL

    You seem to be blessed with a perfect blend of good vocabulary and good writing. Thoroughly admired your work.

    Reply
  30. Nikhil khinchi

    I am regular visitor, how are you everybody. This post posted at this web page is really pleasant.

    Reply
  31. Rakesh Roushan

    Way cool. Some extremely valid points. I appreciate you writing this post plus the rest of the website is really good.

    Reply
  32. Mardava Gubbi

    Hello, its my first time to commenting any post. But I could not stop myself from commenting on reading through such a sensible piece of writing.

    Reply
  33. Jayraj sinh

    Greetings. Very useful advice in this particular post. it is the little changes which will make the most important changes.Thanks for sharing.

    Reply
  34. Bhavik Shinde

    Hi there to all, how is the whole thing, I think every one is getting more from this web site, and your views are pleasant designed for new users.

    Reply
  35. Mushir mishra

    Excellent goods from you, man. I have understand your stuff previous too and You are just too magnificent.

    Reply
  36. Siddhi Desai

    I love looking through an article that can make men and women think. Also, thanks for allowing for me to comment.

    Reply
  37. Jaspreet Singh

    Hi friends, nice piece of writing and good arguments commented at this place, I am in fact enjoying by these.

    Reply
  38. Balaji Sundar

    I quite like reading an article that can make men and women think. Also, thank you for permitting me to comment.

    Reply
  39. Nitin chauhan

    Your article will surely be a great help to a lot of people. An outstanding blend of thinking and good writing.

    Reply
  40. Navin Bhilware

    I started to read your article and it caught me to the extent that I could not put it down. Amazing piece.

    Reply
  41. Koustubh Sihkar

    Hi, all the time i used to check weblog posts here in the early hours in the break of day, because i enjoy to learn more and more.

    Reply
  42. Debajyoti Banerjee

    This is really interesting, You are a very skilled blogger. I have joined your rss feed and look forward to seeking more of your great post. Also, I have shared your web site in my social networks.

    Reply
  43. Mahesh Barse

    Thanks for the marvelous posting. I genuinely enjoyed reading it, you are a great author. I will always bookmark your blog and will come back very soon. I want to encourage that you continue your great work,have a nice day.

    Reply
  44. Madhu Sudan

    Hello there, you have done an incredible job. I will certainly digg it and personally suggest to my friends.

    Reply
  45. Saurabh Gandhi

    What I have seen so far is brilliant and everyone involved should be congratulated. I can see me spending the rest of the evening perusing the site. Just when I thought I would like an early night.

    Reply
  46. Satyam Singh

    A fascinating discussion is worth comment. I do believe that you need to publish more about this subject, it may not be a taboo subject but typically folks do not discuss these subjects. To the next. Many thanks..

    Reply
  47. Manoj Thakral

    Hello very cool website. Man .. Excellent .. Amazing .. I will bookmark your website and take the feeds additionally.I am glad to search out numerous useful information here within the publish, we need work out extra techniques in this regard, thank you for sharing. . . . . .

    Reply
  48. Karuna saxena

    Good day. I just would like to give you a big thumbs up for your excellent information you have right here on this post. I will be coming back to your blog for more soon.

    Reply
  49. Tanvi sachaan

    After looking at a number of the articles on your website, I really appreciate your way of blogging.

    Reply
  50. Francis Joseph

    Hi there. I simply would like to give you a big thumbs up for your great information you have got right here on this post. I will be returning to your website for more soon.

    Reply
  51. Shahid rehman

    Very great post. I simply stumbled upon your weblog and wanted to say that I have really loved browsing your weblog posts. In any case I will be subscribing on your rss feed and I hope you write once more very soon.

    Reply
  52. Nishant Bhardwaj

    it is an amazing piece of writing designed for all the online visitors. they will get benefit from it I am sure.

    Reply
  53. Dinesh singh

    What a beautifully drafted article which has all the important points still its not boring.

    Reply
  54. Meet Singhal

    The site looks absolutely fantastic. Well done to all involved. Very professional & the navigation is great too. Cheers.

    Reply
  55. Chakri Pothamsetty

    This is a great start I must say you have a long way to go and great heights to reach.

    Reply
  56. Irfan ali

    Just spent a few very enjoyable minutes looking at the site. Excellent. Well done. Overall very good: clean, easy to navigate, informative and, importantly, interesting.

    Reply
  57. Gomesh Sharma

    Hello my friend. I wish to say that this article is awesome, nice written and include almost all important infos. I would like to peer extra posts like this .

    Reply
  58. Mayank Tewari

    I just had to drop you a line to let you know that John and I think that the website is BRILLIANT……………………… Well done.

    Reply
  59. Peeyush sethi

    You ought to take part in a contest for one of the most useful blogs online. I am going to highly recommend this blog.

    Reply
  60. Gulzar Khilji

    An intriguing discussion is definitely worth comment. I do believe that you ought to publish more on this issue, it may not be a taboo matter but typically people do not speak about such topics. To the next. Cheers..

    Reply
  61. Karthik sai

    Had a look through the site, it looks great and will be a big help in social and economic issues.

    Reply
  62. Harsh MITTAL

    I visit daily a few web sites and sites to read articles or reviews, however this blog provides feature based articles.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>